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• 11:32, 25 February 2026 Hero talk contribs created page How does Gamblezoid calculate ratings (Created page with "The gambling industry perpetuates the illusion that if a brand is everywhere, it must be successful. At {{SITENAME}}, however, we know the truth. {{CTA |text=Advertising can be purchased. Trust and interest must be earned. }} This is why our primary focus is '''Share of Interest (SOI)'''. This metric distinguishes genuine player recognition from marketing noise. ==What is SOI, and why is it important?== Share of Interest reflects organic demand. We don't count how ma...")