Female Gambling Streamers

Female gambling streamers are content creators who broadcast gambling-related content, including online slots, casino games, and poker, on live-streaming and video platforms such as Twitch, Kick, and YouTube. Their content typically features live gameplay, commentary, audience interaction, and promotional collaborations with online casino operators.

The increase in the number of female gambling streamers is similar to the wider growth of the 'IRL' (in real life) and 'slots' categories on streaming platforms.

On Twitch, female gambling content has historically been divided between skill-based games (poker) and chance-based games (slots).

• Poker: Female streamers like Maria Ho and Liv Boeree (now retired from professional play) helped legitimize poker streaming, often focusing on strategy and tournament play.
• Slots & Casino: Prior to Twitch's 2022 restrictions on unlicensed gambling sites, the 'Slots' category saw rapid growth. Following the ban, many creators migrated to other platforms or pivoted to regulated poker and sports betting.

Launched in late 2022, Kick attracted many gambling streamers due to its looser content moderation regarding gambling and its affiliation with the cryptocurrency casino Stake.com. The platform became a haven for creators affected by Twitch's policy changes. Female streamers on Kick often broadcast long sessions of online slots, utilizing the 'Just Chatting' format to engage with viewers during gameplay.

YouTube serves as a primary hub for land-based casino content. Unlike Twitch and Kick, where the focus is often online crypto-casinos, YouTube creators frequently film physical slot machine gameplay in casinos like those in Las Vegas. This sub-genre often features a 'vlog' style, documenting wins, losses, and the casino atmosphere.